With more than 17+ years as a designer and creative strategist, and as head of creative at Meyer Natural Foods for more than seven years, I am an effective verbal and written communicator highly skilled in creative development, time management, and project prioritization, always following-up keeping all stakeholders informed. Able to balance competing priorities and exceed deadline expectations, I am an adept and experienced leader who uses sound judgment and objectivity to make thoughtful decisions based on analytical, sales, and market data. I stay current on consumer trends to benefit marketing and creative planning, and I consider myself a collaborative team player and an engaging listener who works well in cross-functional environments. I take an innovative approach when looking for ways to improve corporate and departmental processes. When developing a best-in-class creative and marketing strategy, I always work from an empathetic perspective, grounding any planning and design in a consumer-centric approach with clear goals and sound KPIs.